These could turn out to be some very famous last words, but at a press conference earlier today Sim Wong Hoo, the CEO of Creative (the company that makes all those Zen MP3 players like the Zen Touch and the Zen Micro ) literally declared war on Apple, announcing plans to try to out-spend and out-market Steve Jobs next year with a $100 million advertising and marketing designed to dethrone the iPod, and that “the MP3 war has started”. Might be tough, given that over 90% of new hard drive-based players sold in the US sport an Apple logo, but we’re always game for a down and dirty gadget war. [Via MacWorld ]
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